New Thermalright thermal pads

So many people overthink thermal paste application, or are even stressed about it. Thermalright's new 0.2mm-thin Heilos thermal pads are now an option (do they mean Helios?). The silicone-based pads are perfectly cut-to-size and tailored to Intel (30 x 40mm) and AMD (40 x 40mm) processors. We're curious about performance although the best thermal pads usually do not measure up to the best thermal pastes.  

Source: Thermalright (2)